Selling books, not yourself: musing on writers and social media

Do you think that maybe there are two distinctly separate groups of people who write? The writers who want to write and sell books and be a writer and the people who write and sell books as a means of being popular. It seems that a lot of writers who give out TMI seem to fall into that second category.

KJ Charles

As a writer, you have to sell yourself. We all know that. We have to market our books, our brand, our writerly personas. You can’t just sit around being JD Salinger these days. You have to have a Facebook account and a Twitter feed, a blog, a group. A bio, a picture, a persona. You have to sell yourself.

And you have to talk about stuff that isn’t your books, because nobody gives a damn for a Twitter feed that’s just “buy my book”. If you want “social media outreach” you have to give value. And that requires something interesting to talk about. Um… Other people’s books? What you saw on TV? Your commute? The weather?

Or, you can talk about your life. Because that’s always there, and it’s what you are, and we can all talk about ourselves endlessly. You can be funny, maybe, or political off the back…

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