The idea of an Ethical Author badge is floating round the internet again. Full write up here but the basic principle is that authors agree to abide by pledges as follows:
The Ethical Author Code
Guiding principle: Putting the reader first
When I market my books, I put my readers first. This means that I don’t engage in any practices that have the effect of misleading the readers/buyers of my books. I behave professionally online and offline when it comes to my writing life.
Courtesy
I behave with courtesy and respect toward readers, other authors, reviewers and industry professionals such as agents and publishers. If I find myself in disagreement, I focus on issues rather than airing grievances or complaints in the press or online, or engaging in personal attacks of any kind.
Aliases
I do not hide behind an alias to boost my own sales or damage the sales…
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38 Caliber Reviews 