Why authors should never comment on negative reviews of their own books

Thought Scratchings

You’ve written a book. It’s been published. Your agent told you that he/she has never read a book like it. Your publisher has told you that your voice is entirely unique. The quotes from celebrities on the front cover of your book reinforce this sense of untouchable brilliance. The first fifty amazon reviews have flooded in from industry people who are encouraged to display kindness. Traction begins…but all of these opinions are inherently biased.

Then comes the first negative review from Jeremy, from Hounslow. Your brain immediately reacts by telling you that Jeremy must be mentally ill. Then you decide he must be a troll. (Because you’ve convinced yourself that you are so special, that there are people alive who spend their free time attacking your books, hoping you say something, because that’s how you think they think they will get famous. Even though nobody read your last novel.) So…

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