Because nothing says targeted for the 12-18 yr old category like advising them to send someone to Hawaii.
Forget the discounts. Everyone gives boring discounts. Give them something of ‘value’. Give a free make-over, a free consultation. make it over-the-top. Create a contest and the best entry wins a free iPad or a trip to Hawaii. Make your offer something that really, really stands out and that sets you apart from your competition.– 6 Tips on How to Advertise More Effectively