Guns & Plagiarism- A YA Story

It’s Friday morning and I’m angry. You remember this piece of crap I reviewed? At the time good ol’ Dennys had only one other “short book” for sale, now he’s got three.

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Here’s the description of his newest book:

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“”Kids Only” is a short book for kids, This book teaches kids how reality actually works.
Kids now days don’t know how to control their actions and by reading this book it could change the way a kid at a young age to see the world in a different perspective. Kids only is a book inspired by my younger brother and how his mind change after i explain what i wrote in this book.” -book description on Amazon.

I can’t even. But this “book” is not why I’m angry (even though it should and normally could make me).

I lied to you, Dennys doesn’t have three “books” for sale, he has four.

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Let’s take a closer look at number four.

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Advertising Weapons, wow,  ol’ Dennys has made a radical departure from the light and fluffy of kiddie books. “Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, print (newspaper, magazines, etc.), radio, and the Internet. Television is popular because of its large reach, but it is also costly. This Ebook contains wonderful tips on how you can Advertise with success.” –book description from Amazon. Yes, ol’ Dennys is aiming (no pun intended) for adults now.

Or is he? Read that last screenshot again. Better still, let me point it out:

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Because you 12 year old can’t have too many helpful tips on selling his WTS .50 BMG (Browning Machine gun Cartridge) Pistol. Uh-huh. I. Am. Angry. It’s beyond bad enough that this clown can’t write but now a “book” on tips to sell your weapons for the 12-18 age group? No.

Fortunately there is a remedy. If you wander over to this listing on Amazon and scroll down, you’ll find this:

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Content inappropriate. Yes, indeed. I think so.

Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, print (newspaper, magazines, etc.), radio, and the Internet. Television is popular because of its large reach, but it is also costly.Common Advertising Media and Examples

“Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, print (newspaper, magazines, etc.), radio, and the Internet. Television is popular because of its large reach, but it is also costly. This Ebook contains wonderful tips on how you can Advertise with success.” –book description from Amazon.

I suspect that the description might not be the only thing Dennys has lifted word for word from someone else.

Don’t Put all of Your Eggs Into one Basket
Spread your advertising dollars around by choosing a variety of suitable media for your audience and budget.DBS Media

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Last two sentences. Despite the weird typos, which I suspect is Dennys way of trying to get around a call of plagiarism his previous shining literary examples have proven that he can’t write a decent, coherent sentence so anything approaching that is immediately suspect.

Don’t try to be everything to everyone. No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for small businesses, who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.- Top 10 Tips for an Effective Advertising Campaign

See above screenshot.

Diversify. It is all too common for business owners to choose the best place to advertise based on price and potential rate of returns and then stop. As is the case with investing, you do not want to put all of your eggs in one basket. Spread your advertising dollars around.Top 10 Tips for an Effective Advertising Campaign

See above screenshot again.

Don’t allow your budget to run your advertising campaign. If you budget $5,000 per month for advertising, you’ve made it very easy from a bookkeeping perspective. However, if like most businesses you have seasonal highs and lows, you are spending too much money advertising during down times and not enough when you want to attract customers. Too many entrepreneurs do not budget according to their seasonal advertising needs.Top 10 Tips for an Effective Advertising Campaign

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Establish an image. You can recognize the McDonald’s arches while whizzing by on the highway. Likewise, there are plenty of products that you recognize by their packaging or logo. Image counts when it comes to advertising and promoting your business. Too many advertisers do not work to build a consistent image. Check out Three Brand Identity Myths That Will Bring Your Business Down for additional issues to avoid.Top 10 Tips for an Effective Advertising Campaign

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I think we know enough, and there isn’t that much more book to check.  Strangely, there is not one mention of weapons in the, at most, six pages of plagiarized material.

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But are they your words, Dennys?

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I’m going to hazard a guess that ol’ Dennys didn’t get permission.

So please report him for inappropriate content and hopefully  All Business will take care of the plagiarism (yes, I emailed them).

Should I? Yes, I should.

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Edit:  It has been pointed out to me that Dennys might mean that the tips in this “book” are weapons to use for marketing. If so, he’s reduced them to the level of a spray bottle of water set on “mist”. And they are still other people’s words. (thanks to Tina Nicole)

 

 

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