Amazon looks to improve customer-reviews system with machine learning

If there is a way to make things worse with the reviewing process then I’m sure that Amazon has incorporated it into this:

http://www.thepassivevoice.com/06/2015/amazon-looks-to-improve-customer-reviews-system-with-machine-learning/?utm_source=dlvr.it&utm_medium=twitter

http://www.cnet.com/news/amazon-updates-customer-reviews-with-new-machine-learning-platform/