(reblogged from Marketingland.com)
One of Amazon’s most appealing features is the unbiased reviews provided to members. Unfortunately, it turns out that some sellers have taken it upon themselves to feed fake reviews to their customers-to-be. This wouldn’t be a prudent idea. Amazon is (and has been) suing those sellers that are buying positive reviews.
Amazon has previously sued to stop websites that sell fake Amazon reviews, along with individuals offering to write fake reviews. This latest batch of lawsuits is against the companies that buy fake reviews for their products.
A story from TechCrunch this week reports that three new lawsuits were brought against sellers where the fake reviews made up 30 percent to 45 percent of the overall reviews. According to TechCrunch, the defendants are Michael Abbara of California, Kurt Bauer of Pennsylvania and a Chinese company called CCBetter Direct.
We reached out to Amazon for comment and…
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